Cross-media are a hot topic. But what does this concept actually mean? How can communication experts and media professionals create effective and efficient cross-media content? This research group has a broad focus and explores cross-media content for a wide range of content developers, ranging from advertising and information to entertainment.

This research group aims specifically at the consequences of digitalisation and the impact on cross-media for the (social role of the) journalistic sector.

The role of communication in the public sphere is continuing to take on more importance and is an essential part of the policy development and the accountability process of public administration. Professionalisation of the area is being progressed together with different parties, such as ministries, provinces, water authorities and municipalities.